After reading the Levi’s Case (attached document), respond to the following prompts in one to five sentences:

Based on the information in the case:

  • What is Levis strategy?
    • Where is Levis on spectrums of differentiation and cost leadership? What are other important elements of Levis strategy? Would these change under CCTCs proposal?
  • How is Levis able to differentiate?
    • Which source(s) of differentiation are relevant?
    • Which of Levi’s capabilities/resources are most important for maintaining a differentiation advantage?
  • Evaluate the external environment and its strategic implications at two levels:
    • Broader industry: apparel manufacturers
    • Specific industry: jeans manufacturers
      • How attractive is its industry what are the key industry forces and success factors?
    • Do any major manufactures of jeans (with substantial market share) have broader product offerings (e.g. jeans < 50% of total revenue)
      • Should Levi widen their offering offerings (if so to where) based on the analysis of its competitors (both those who are focused and diversified)
  • Analyze CCTCs proposal & its impact on Levis participation in the value chain?
    • What does the value chain look like for Levis with & without the CCTC offer?
    • How else could Levis adjust its participation in the value chain?
    • Evaluate potential outcomes – Do Levis resources/capabilities support implementing CCTCs offer; what are the strategic and financial upside and downside and how certain are the outcomes (e.g. impact of external environment change, reliability of the cost savings estimates, etc.)